Have you spent time considering color combinations for your Instagram page? In marketing, color and mood Intersect. Marketers know that color is a strategy. While “color psychology” has been around for years, there still isn’t much scientific evidence, though plenty of anecdotal evidence.
Most color psychologist researchers agree that reaction to color comes down to associations due to conditioning: “Just like most of us can agree that yellows and greens are the ‘duds of the Starburst packet,’ there are other color associations that make us drool.”
Try out new color schemes on Instagram. Experiment to see which colors your readers respond to. Choose two to five colors that work well together and incorporate those onto your page. Do those colors sit opposite each other on the color wheel or are they situated next to each other on the color wheel? (ex: blue and green / pink and purple)
Blue color associations: Harmony, health, serenity, stability, trust, peace. Blue is a great option to convey a relaxing, harmonious, chilled-out feel. Lighter or teal varieties are popular with travel bloggers. Corporate brands prefer darker or navy blues to emanate safety and trust.
Green color associations: Nature, freshness, wealth, growth, stability. If words like health, wellness, sustainability, ecology, and organic fit your persona, consider going green: It’s perfect for the health field, educators, earth mothers. Interesting fact: Green attracts the human eye the most. It is most sensitive to light at a wavelength of 555 nanometers—a bright green.
Research shows that color is what causes readers to double-tap a post instead of scrolling by. According to Management Decision, people make judgments within 90 seconds of first seeing a person or product, and 60-90% of that judgment is based on color.
WHAT’S YOUR COLOR?
Norris, Emma. The Psychology of Color in Instagram Marketing.
https://www.plannthat.com/psychology-of-color/
https://www.rd.com/article/instagram-likes-color/
