Now that Rain Dodging is in the hands of my editor,
thoughts turn to my book cover. I can’t wait to see what the She Writes Press designers come up with.
Marketers know that color is a strategy. Consider how color and mood intersect. While “color psychology” has been around for years, there still isn’t much scientific evidence, though plenty of anecdotal evidence regarding how different colors affect mood and influence thought and action. Most color psychologist researchers agree that reaction to color comes down to associations due to conditioning: Which colors do readers respond to?
Blue is a great option to convey a relaxing, harmonious, chilled-out feel.
Further, ‘mostly blue images receive 24% more likes than red images.
I love green. Wouldn’t you know it: Researchers report that green is perfect for the educators and earth mothers. Interesting fact: Green attracts the human eye the most.
Research shows that color is what causes readers to double-tap a post instead of scrolling by. According to Management Decision, people make judgments within 90 seconds of first seeing a person or product, and 60-90% of that judgment is based on color.
WHAT’S YOUR COLOR?
Norris, Emma. The Psychology of Color in Instagram Marketing.
https://www.plannthat.com/psychology-of-color/. 2016.
https://www.rd.com/article/instagram-likes-color/
